Rethinking Ambition

 

Why Gen Z Is 'Quiet Quitting' the Corporate Ladder for a 'Soft Life'



The old view of career ambition has been focused on the upward climb of the corporate ladder, earning executive designations and responsibility. Nonetheless, this outlook is shifting with the generation Z is in the workforce. According to recent data, quite a significant number of young workers are refusing to promote or get new duties, which is often called quiet quitting (Westover, 2024). It does not imply a quitting of the job, but it is about creating limits and only doing the minimum of essential work, without adding some extraneous and uncompensated labor (Jayatissa, 2023).

Such change is not always caused by time-out and lack of ambition. Rather, it can be seen as the reconsideration of priorities where individual welfare, personal autonomy, and work-life balance are put forward (Reddy et al., 2024). They are openly adopting a sustainable method towards career and life.


Watch this video for insights into why Gen Z is embracing quiet quitting and prioritizing work-life balance over traditional career ambitions: https://www.youtube.com/watch?v=e26L5Dr1r7M

 

Theoretical Perspective: Job Demands-Resources (JD-R) Theory


The Job Demands-Resources (JD-R) Theory can be an effective conceptual model of quiet quitting (Lalic et al., 2019). The theory differentiates between:

 Job Demands: Job Demands pertain to those aspects of work that demand continual effort and demand mental or emotional energy, e.g. work load or emotional strain.

 Job Resources: Work factors, which facilitate employees, can include autonomy, manager support, flexibility, and developmental opportunities.

 

Job demands surpassing the available resources tend to result in burnouts among employees. Quiet quitting can be then conceptualized as a form of self-protection where workers will lower the amount of discretionary effort in order to save energy and preserve well-being (Barhate et al, 2024).


A graphic of a balance scale

AI-generated content may be incorrect.

 

Organizational Responses


Companies are re-considering work models and worker care in an attempt to combat the quiet quitting trend. This has included career lattices instead of lineal career progressions as one of them. Career lattices enable staffs to develop in both skill, influence and remuneration without having to assume managerial roles, which is in line with the inclination of Gen Z towards expertise growth and independence rather than status (Gupta et al., 2023).

As an example, Microsoft has introduced a career lattice system, which offers individual contributor tracks of prestige and managerial tracks. This enables technical and creative experts to have career advancement, recognition and financial benefits without being compelled to take up positions of leadership which they might not want (Microsoft, 2022). On the same note, IBM has focused on various career tracks, which allowed employees to focus on technical skills, consulting, or project management without forcing as rigid as their career ladder (Malik, 2021). These strategies are specific to the JD-R theory which enhances job resources, including opportunities to grow and autonomy which can help in curbing burnout and disengagement.

Another important strategy that can be used to mitigate the factors that cause quiet quitting is flexibility in work schedules. To illustrate, Buffer is a completely remote organization that has gone fully to a four-day workweek, which gives employees more personal time and still keeps the company productive (Bhatti, 2023). Radical transparency, such as public salary formulas, is also practiced by the company, which strengthens the principles of fairness and trust, which boosts job resources (Bhatti, 2023).

All these examples demonstrate that one of the ways companies can minimize the risk of a quiet quitting is to balance between job requirements and job resources. Work-life balance coupled with career growth opportunities such as structured career development options, increased autonomy, and higher engagement and productivity make companies not only retain talent but also increase their engagement and productivity.

 

Organisational Impact

 

The data indicate that Gen Z workers are ambitious, however, their vision of success is very different compared to the previous generations. Unlike the focus on hierarchical promotion, executive positions, and monetary profit, Gen Z focuses on developing skills, mastering, and making a difference in their jobs (Westover, 2024). They also highly value autonomy- the freedom to decide on how, when and where work is done- and it brings a positive impact to job satisfaction and psychological health (Reddy et al., 2024). Also, work-life balance is one of the key factors, as Gen Z workers tend to lose interest in jobs or companies that expect overtime or do not allow flexibility in other activities (Lalic et al., 2019).

Companies that do not identify and address these priorities will experience increased rates of silent quitting, lack of engagement and turnover. Conversely, organizations that align themselves with job requirements including growth prospects, accommodating management, flexible working environment and proper communication with such dynamic demands are in a position to retain the best talent and in addition maintain the level of productivity in the long run. The researchers find that workers tend to be more engaged, committed to the organization, and more productive in a situation where they feel that there is an equilibrium between demands and resources (Jayatissa, 2023; Gupta et al., 2023).

 

Conclusion


The fact that quiet quitting is a symptom of more general reevaluation of the values and aspiration of work among younger generations points to the fact that the latter is more about values and aspiration than about actual work. It does not appear to be an indicator of laziness or entitlement but a sensible decision of saving personal lives under the stress of overworking. This requires the change of the management practice and the organizational culture that would enable the allocation of the required resources and provide the flexibility in the career.

 

References


Barhate, B., Winton, B.G., & Funderburk, C.M., 2024. The mediating role of career resilience on Gen Z’s emotional intelligence and career outcomes. European Journal of Training and Development, 49(1), pp.1–14. Available at: https://www.researchgate.net/publication/381694083_The_mediating_role_of_career_resilience_on_Gen_Z%27s_emotional_intelligence_and_career_outcomes [Accessed 13 October 2025].

Bhatti, U., 2022. What It's Like Working a Four Day Work Week and How We Spend Fridays Off. Buffer. Available at: https://buffer.com/resources/four-day-work-week/ [Accessed 13 October 2025].

GENSHIFT Work, 2025. The Truth About Gen Z & Quiet Quitting. YouTube, 13 August. Available at https://www.youtube.com/watch?v=e26L5Dr1r7M [Accessed 13 October 2025].

Gupta, N.R., Singh, R., & Chauhan, N., 2025. Why Gen Z stays and leaves: Role of workplace flexibility, purpose-driven roles, and digital engagement tools on job retention. In: Contemporary Global Perspectives in Management Environment and Technology (CGPMET-2025). Kristu Jayanti College, Bengaluru, India. Available at: https://www.researchgate.net/publication/389826239 [Accessed 13 October 2025].

Jayatissa, D., 2023. Insights Into the Next Generation: A Methodological Review of Career Expectations in Generation Z. Journal of Business Studies, 10(2), pp.21–39. Available at: https://www.researchgate.net/publication/380100025_Insights_Into_the_Next_Generation_A_Methodological_Review_of_Career_Expectations_in_Generation_Z [Accessed 13 October 2025].

Lalić, D., Spajić, J., Bošković, D., & Milić, B., 2020. Career Expectations of Generation Z. In: Z. Anisic, B. Lalic, and D. Gracanin, eds. Proceedings of the 25th International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM). Novi Sad, Serbia: University of Novi Sad, pp.52–59. Available at: https://www.researchgate.net/publication/340074699_Career_Expectations_of_Generation_Z [Accessed 13 October 2025].

Malik, S., 2021. Skills Transformation for the 2021 Workplace. IBM SkillsBuild. Available at: https://www.ibm.com/new/training/skills-transformation-2021-workplace [Accessed 13 October 2025].

Microsoft, 2022. It’s Not a Career Ladder, It’s a Career Playground. Microsoft WorkLab. Available at: https://www.microsoft.com/en-us/worklab/its-not-a-career-ladder-its-a-career-playground [Accessed 13 October 2025].

Reddy, P., et al., 2024. Career Aspirations Tied to Values and Growth. Journal of Business Ethics, 158(1), pp.87–101. Available at: https://www.seejph.com/index.php/seejph/article/view/2339  [Accessed 13 October 2025].

Westover, J.H., 2024. Decline in Leadership Ambitions. Journal of Leadership & Organizational Studies, 31(1), pp.22–35. Available at: https://consensus.app/papers/the-changing-ambitions-of-workers-adapting-leadership-for-westover/15f849a7732852ae98cd12548de5c538/ [Accessed 13 October 2025].

 

 

 

 

Comments

  1. This blog well written about how Gen Z’s quiet leaving reflects a deeper cultural shift toward healthy and balanced work cultures. I agree with your points that organizations must recreate roles to enhance self-determination and flexibility. Recent research also shows that prioritizing employee well-being improves engagement and retention (Harris & Lee, 2024).

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    1. Thank you for your thoughtful comment! I completely agree. Fostering flexibility and wellbeing is key to keeping employees engaged and motivated. It’s great to see research like Harris & Lee (2024) supporting this shift toward healthier work cultures.

      Delete
  2. Luckmee, your article presents an insightful analysis of the Quiet Quitting trend among Gen Z, emphasising that career ambition is increasingly defined by well-being, autonomy, and meaningful engagement. JD-R theory explains quiet quitting as a protective response to burnout. It highlights that reducing discretionary effort saves energy and preserves well-being. I like the way you have presented the organisational responses, how it is structured with employee needs. The examples of career lattices at Microsoft and IBM, flexible schedules at Buffer, demonstrate practical ways to increase autonomy, growth and career development opportunities. This article effectively provides that understanding Gen Z’s priorities, such as skill development, autonomy, and work-life balance, is key for organisations to maintain productivity and long term commitment.

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    1. Thank you so much for your thoughtful feedback. I’m glad you found the analysis and examples helpful. It’s great to hear that the discussion on Gen Z’s priorities and organizational strategies resonated with you.

      Delete
  3. Luckmee, this is a truly interesting article! You've presented a novel viewpoint on how evolving priorities influence modern objectives. Particularly persuasive is the focus on autonomy, skill development, and well-being as legitimate employment objectives. Appreciate you taking aim at the conventional "up-the-ladder" narrative and creating room for a more comprehensive definition of success!

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    1. Thank you so much! I’m glad you enjoyed the article and connected with its perspective. It’s great to see more people valuing a broader, more personal view of success.

      Delete
  4. Through the lens of quiet quitting, this article offers a timely and perceptive analysis of how Generation Z is redefining career ambition. It successfully connects the phenomenon to the Job Demands-Resources (JD-R) Theory, showing how burnout and disengagement can be avoided by striking a balance between job demands and resources like autonomy, flexibility, and growth opportunities (Lalić et al., 2019; Barhate et al., 2024). The article demonstrates how businesses can modify work models to retain talent while honoring workers' personal priorities and well-being by showcasing actual cases from Microsoft, IBM, and Buffer (Gupta et al., 2023; Bhatti, 2022).

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    1. Well said. I found that the link between quiet quitting and the JD-R Theory is very insightful. Balancing demands with flexibility and growth truly helps prevent burnout and keeps employees motivated and committed.

      Delete
  5. An essay that shows how Gen Z's "quiet quitting" isn't a sign that they don't want to work hard, but that their values have changed to include independence, balance, and meaningful progress. By rethinking career paths, offering more flexibility, and increasing job resources, companies may be able to better connect with Gen Z and create a healthier, more sustainable work culture for the future.

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    1. Exactly. Gen Z isn’t avoiding hard work,they’re redefining what meaningful work looks like. Supporting their need for balance and purpose can lead to a more engaged and motivated workforce.

      Delete
  6. Dear Luckmee, your article inspire me a lot.Gen Z’s approach to “quiet quitting” shows that they aren’t rejecting work they’re rejecting burnout. Instead of chasing titles, they want balance, purpose, and room to breathe. Viewed through the JD-R theory, their behavior makes sense: when demands rise but support doesn’t, people naturally pull back to protect their well-being. Companies like Microsoft, IBM, and Buffer are already adjusting with flexible paths, remote options, and more autonomy. These changes show that when workplaces actually listen and provide the right resources, engagement grows. Quiet quitting isn’t laziness it’s a message that today’s workers want healthier, more human work environments.

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    1. Thank you for sharing your perspective. I completely agree ‘quiet quitting’ is less about disengagement and more about setting boundaries to maintain well being. Framing it through the JD-R theory really highlights how critical the balance between demands and support is. It’s encouraging to see companies like Microsoft, IBM, and Buffer adapting with flexibility, autonomy, and meaningful work options. When organizations listen and respond thoughtfully, engagement doesn’t just return it grows stronger, proving that healthier, more human work environments benefit everyone

      Delete
  7. This article provides a clear and incisive explanation of why Gen Z is increasingly rejecting traditional career ladders in favor of a “soft life,” stressing the increased emphasis on autonomy, well-being, and work-life balance. How much do you think companies should alter descriptions of jobs, career trajectories, and work standards to accommodate Gen Z's desire for independence and work-life balance? Would these adjustments be advantageous to workers of all generations?

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    1. Thank you for your insightful reflection. I think companies do need to rethink job descriptions, career paths, and performance expectations to better align with Gen Z’s emphasis on autonomy and work life balance. Clear communication about flexibility, growth opportunities, and wellness support can make roles more attractive without compromising productivity. These adjustments could absolutely benefit employees of all generations flexibility, meaningful work, and support for well being are universal motivators, not just Gen Z preferences. When organizations embrace these principles, they foster engagement, retention, and a healthier workplace culture for everyone

      Delete
  8. Your framing of quiet quitting through JD-R theory is insightful—it's self-protection, not laziness. Gen Z's prioritization of autonomy, well-being, and skill mastery over hierarchical climbing challenges organizations to rethink success. The examples from Microsoft and Buffer show adaptability works when resources match demands.

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    1. Thank you. I completely agree. viewing quiet quitting through the JD-R lens reframes it as a protective and rational response rather than disengagement. Gen Z’s focus on autonomy, well being, and meaningful skill development is indeed prompting organizations to rethink traditional definitions of success. The examples from Microsoft and Buffer really highlight that when support and resources align with demands, employees remain engaged and motivated, even without traditional hierarchical incentives. It’s a valuable lesson for creating sustainable, human centered workplaces.

      Delete
  9. Your analysis effectively highlights that quiet quitting is not a sign of laziness or entitlement, but rather a broader shift in how younger generations view work, personal well-being, and long-term career balance. You clearly emphasize that this trend reflects evolving values and aspirations, especially in response to workplace stress and overwork.

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    1. Thank you for your thoughtful feedback. I completely agree that quiet quitting reflects a shift in priorities rather than a lack of motivation. It underscores how younger generations are valuing well being, balance, and purposeful work over traditional measures of success. Recognizing and responding to these evolving values is essential for organizations that want to maintain engagement, retain talent, and foster a healthier workplace culture.

      Delete
  10. This is an excellent article. You have discussed why gen Z is 'quiet quitting' the corporate ladder for a 'soft life'. And also, you have discussed about the JD-R theory to explain quiet quitting as a protective response to high job demands and insufficient resources. Furthermore, you have discussed about organizational responses and organisational impact in modern organization culture.

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    1. Thank you. I’m glad the article resonated with you. It’s great to hear that the explanation of Gen Z’s “quiet quitting,” the JD-R theory, and the organizational impacts all came through clearly.

      Delete
  11. This is a thought provoking article. This reflects on the evolvement of the work culture and how ambitions have changed over the years from title, status to what ambition means personally. This also reminds that traditional framwork of career success does not apply with younger generations. With these suggestions if organizations can apply to the work structures of the younger generations, there will be a better chance of enhancing the performance of the organization.

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    1. Thank you for sharing your thoughts. Your reflection captures the message beautifully. Work culture has truly evolved, and younger generations are redefining ambition in more personal, meaningful ways. You’re absolutely right that old frameworks don’t always fit today’s workforce. When organizations adapt their structures to these changing expectations, they not only support their people better but also strengthen overall performance.

      Delete
  12. Hi Luckmee, you highlighted an important point that is often overlooked in the quiet quitting debate. Gen Z is not reducing ambition but redefining it through the lens of sustainable motivation. Using the Job Demands Resources theory, their behaviour reflects a deliberate recalibration of effort to protect long-term psychological energy. What is particularly valuable is that this generation is signalling a shift from achievement-driven careers to resource-aligned careers. For HR, this means engagement can no longer depend on traditional promotions but must be supported through redesigned roles, autonomy-rich pathways, and work systems that prevent resource depletion. In this sense, quiet quitting becomes a diagnostic tool rather than a problem, revealing where the real imbalance lies within organizations.

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    1. Absolutely. well said. Gen Z isn’t losing ambition; they’re redefining it in a healthier, more sustainable way. When we view their behavior through the Job Demands,Resources lens, it becomes clear that they’re protecting their energy, not avoiding work.
      For HR, this means shifting focus from old promotion based engagement to roles and systems that support autonomy, balance, and long term motivation. In that light, quiet quitting isn’t a threat. it’s useful feedback showing where the workplace needs to improve.

      Delete
  13. This blog contains an informative and well-organized discussion of how Generation Z is changing the conventional concept of ambition in the workplace. I find your incorporation of the JD-R Theory quite impressive because it is very clear how quiet quitting may come as a logical reaction to the disproportionate job requirements and limited resources. The case studies of Microsoft, IBM and Buffer provide high practical relevance as they show how organizations can restructure career paths and work designs to accommodate the expectations of the younger employees. Notably, the discussion adds that Gen Z are not cold but are reshaping success by being autonomous, well, and finding purpose in their professional work. This change also creates a challenge and an opportunity to organizations: organizations that can adjust their cultures and reward systems toward flexibility, development, and fairness will be more likely to retain talent and to maintain long-term performance.

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    1. Thank you for your thoughtful feedback. I’m glad the points about Gen Z, the JD-R Theory, and the company case studies came through clearly. It’s great to hear that the message about Gen Z redefining success, through autonomy, well-being, and purpose resonated with you. And you’re absolutely right. Organizations that adapt their culture and rewards to these values will be better positioned to keep talent and stay strong in the long run.

      Delete
  14. This article highlights a significant shift in how Gen Z approaches work. Quiet quitting isn’t about laziness, it’s about prioritizing well-being, autonomy, and meaningful growth over traditional hierarchical ambition. Organizations that balance job demands with resources, offer flexible career paths, and respect work-life boundaries are more likely to retain engaged, motivated employees while boosting productivity.

    ReplyDelete
    Replies
    1. Thank you for sharing this insight. You captured the shift perfectly. Gen Z isn’t disengaging; they’re redefining what healthy and meaningful work looks like. Companies that adjust to these expectations with better support, flexibility, and balance will definitely see stronger engagement and long term success.

      Delete
  15. This is a powerful and well structured exploration of how DEIB must evolve from surface level diversity metrics into a deeper cultural and strategic commitment. I particularly appreciate how you tied belonging and psychological safety to real organizational outcomes, and the examples from Heineken, Banco Pichincha, and PwC make the argument very tangible. Your emphasis on aligning systems recruitment, promotion, transparency adds a practical dimension that many discussions miss.
    Given these insights, what do you think is the biggest obstacle organizations face when shifting from “diversity awareness” to truly creating a culture of belonging?

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    1. The biggest obstacle is often mindset and behavior change. Organizations can track diversity metrics easily, but getting leaders and employees to change habits, challenge biases, and prioritize inclusion every day is much harder. Without this shift, diversity initiatives stay surface level.

      Delete
  16. This article offers a compelling and well-contextualised look into the shifting priorities of Gen Z in today’s workplace. The analysis clearly captures why many young professionals are moving away from traditional career ladders in favour of a more balanced, values-driven “soft life.” I particularly appreciate the discussion on how burnout, rising living costs, and evolving definitions of success are influencing Gen Z’s expectations around work–life harmony, mental health, and meaningful engagement. The article also provides valuable insights for employers seeking to attract and retain this generation by rethinking flexibility, culture, and wellbeing. A timely and thought-provoking contribution to modern workforce trends.

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    1. Thank you for this thoughtful reflection. I’m glad the piece resonated. Gen Z’s shift in values is reshaping workplaces in important ways, and it’s great to see these dynamics recognized. Appreciate you highlighting the points on wellbeing, flexibility, and meaningful work. they’re becoming more essential than ever

      Delete
  17. This blog presents a refreshing perspective on how ambition is evolving, especially among Gen Z. Your use of the JD-R model clearly explains why behaviours like quiet quitting often reflect work overload rather than a lack of drive. The examples from companies adopting flexible career paths help show how organizations are beginning to respond to these new expectations. Overall, the post encourages a more balanced and meaningful understanding of success, which I found thoughtful and well-argued.

    ReplyDelete
    Replies
    1. Great read. It really highlights how understanding workload and flexibility is key to supporting today’s workforce.

      Delete

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